Established in 2002, to date Intage VietNam (Former FTA) has got nearly 12 years’ operation in market research in Vietnam and harvested lots of success.
Going through 12 years’ development, Intage VietNam (Former FTA) is currently not only a leading local market research company but also a member of the associations, network of international market research like Esomar, MRA, … and most impressive is that the company has become the first market research company in South-East Asia granted with certification ISO 20252, qualifications and standards for specifically market research by the British Standards Institution 2009
The symmetry of knowledge of research and interesting information about consumers, a product developed to create a sustainable relationship between the business and consumers. With the 360 Look, FTA’s clients will have the opportunity to contact consumers from different angles and intervals via the monthly, weekly reports of ours.
This study was conducted amongst general population (Age: 18 and above, Economic class: ABCD) in 3 big cities of Vietnam (Hochiminh city (N=150), Hanoi (N=150), Da Nang (N=150)).
2. Gap finder4. Segmentation5. Norm test6. Brand check10. Vietshoppers